Fat Mascara Ep. 315: How Color Affects What We Buy and How We Behave with Lauren Labrecque
Jul 1, 2021
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Biological and Learned Color Meanings
- Color meanings arise from both biological reactions and learned associations.
- Red increases heart rate naturally but we also learn cultural meanings like red for danger or passion.
Black Uniforms Signal Aggression
- Sports teams wearing black are perceived as more aggressive and get more fouls.
- Uniform color influences how referees treat players beyond actual behavior.
Red Clothing Gets More Help
- A study showed that a woman wearing red was more likely to receive help with a broken down car.
- Men responded more to red than to blue or green shirts on the same woman.