Ep. 315: How Color Affects What We Buy and How We Behave with Lauren Labrecque
Fat Mascara
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The Effect of Color on Taste
We have such a strong association with colors and tastes that when you change the color of something, you change the taste. I feel like it was a, it was before its time. Like if they did it now, people might be more apt to like drink it because everyone wants like, like no artificial flavors and colorings or all that. Um, but then it was like, again, because of learned associations,. It's just lemonade, right? And I've put in food coloring to make it purple. 40% of the people will tell me that it tastes like the purple Gatorade. Yeah. Just kind of like we do that with lip balms, like flavored lip
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