Ep. 315: How Color Affects What We Buy and How We Behave with Lauren Labrecque
Fat Mascara
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The Physiological Response to Color
color has kind of two different ways that we bring meaning from it, right? And I would argue that most senses do too. So one is sort of the embodied meaning and this is the more sort of biological stuff. Like we have these sort of biological reactions to color that we can't really explain by learning or learned associations.
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