Ep. 315: How Color Affects What We Buy and How We Behave with Lauren Labrecque
Fat Mascara
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The Impact of Color on Perceptions of a Brand
In the mid-2000s, there was nothing really written about color in marketing literature. The fact that people weren't thinking about color even at that time seems like a tremendous miss. So I decided to do my dissertation on color and it was a great dissertation because suddenly everyone is into color. It's one of the hottest topics that many marketing researchers are looking at now.
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