Ep. 315: How Color Affects What We Buy and How We Behave with Lauren Labrecque
Fat Mascara
00:00
The Future of Sensory Marketing
Every marketing looks at how to utilize the five senses to create experiences or products. For instance, hotel brands want to have a consistent look and feel across all their properties. You can actually buy a little scent diffusers and candles and all these things that's the Marriott scent. Some brands do like BMW who has an engineer team that thinks about different sounds.
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