How I Built This with Guy Raz
Allbirds: Tim Brown & Joey Zwillinger
Jun 10, 2019
Tim Brown, co-founder of Allbirds and former professional soccer player, teams up with Joey Zwillinger, a sustainability advocate. They discuss how Tim's experience crafting simple canvas shoes inspired the shift to eco-friendly merino wool. The duo shares their challenges in launching a carbon-neutral footwear brand and the importance of sustainability in their business. They reflect on pivotal moments like their successful Kickstarter campaign and how their partnership evolved, providing insights into the entrepreneurial journey and the balance between innovation and environmental responsibility.
01:09:22
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Quick takeaways
- Building a strong brand and delivering a great product are crucial for long-term success.
- Maintaining a healthy and strong working dynamic in a partnership is as important as the business strategy.
Deep dives
Launching with High Demand and Inventory Sellout
All Birds launched their website on March 1st, 2016, with the intention of selling comfortable and sustainable wool shoes directly to consumers. They quickly sold out of their initial inventory of 15,000 pairs within a week and a half. The launch was both exciting and stressful, but they realized that they needed to maintain focus and not let success get to their heads. They understood that building the brand and delivering a great product were crucial for their long-term success.
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