4min chapter

How I Built This with Guy Raz cover image

Allbirds: Tim Brown & Joey Zwillinger

How I Built This with Guy Raz

CHAPTER

From Merino Wool to Market Success: The Allbirds Journey

This chapter explores how Allbirds was founded by an environmentalist and a professional soccer player from New Zealand, focusing on the use of merino wool in their footwear. It highlights the unique partnership between the founders and their journey towards creating a successful and eco-friendly shoe brand.

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