9min chapter

How I Built This with Guy Raz cover image

Allbirds: Tim Brown & Joey Zwillinger

How I Built This with Guy Raz

CHAPTER

Building a Sustainable Brand: Growth and Responsibility

This chapter examines the organic growth of a brand fueled by celebrity endorsements and media attention, highlighting key strategies like focusing on a single product. It delves into the challenges of creating a carbon-neutral shoe, balancing financial success with environmental responsibility, and the commitment to sustainability in business practices. The speakers reflect on their entrepreneurial journey, discussing the interplay of luck, hard work, and family support that shaped their path to success.

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