Better: The Brand Designer Podcast
S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos
Sep 12, 2023
Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, discusses market research, brand transformation, and finding unique inspiration outside of social media. He highlights the skills and empathies independent designers offer clients that larger agencies can't. The podcast also explores the importance of celebrating the creative process and using AI in market research.
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Quick takeaways
- Small studios can offer a unique empathetic connection that larger agencies lack when understanding clients and their audiences.
- As a small studio, leverage freely available data and AI tools to bring fresh insights and validation to client conversations, while infusing unique creativity and cultural understanding into branding projects.
Deep dives
The Power of Empathy and Personalization in Branding
As an independent brand designer or small studio, your unique selling point lies in your ability to empathize and understand your clients and their audiences on a personal level. While large agencies may have more resources, they often lack the intimate connection that you can provide. By prioritizing audience understanding and personalization, you can create brands that help individuals transform from who they are to who they want to become.
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