Better: The Brand Designer Podcast S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos
Sep 12, 2023
Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, discusses market research, brand transformation, and finding unique inspiration outside of social media. He highlights the skills and empathies independent designers offer clients that larger agencies can't. The podcast also explores the importance of celebrating the creative process and using AI in market research.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Market Research for Small Studios: Insights and Tips for Success
01:37 • 2min
The Importance of Market Research in Building a Successful Brand
03:11 • 25min
AI in Market Research
27:55 • 8min
Borrowing and Remixing Ideas in the Creative Space
36:24 • 10min
Exploring the Concept of the Old Becoming the New and the Fear of Using Others' Work as Inspiration
46:29 • 2min
The Importance of Celebrating the Creative Process
48:05 • 11min
Connecting with Emmanuel Probst and Exploring His Book
58:50 • 3min