Emmanuel Probst

Dr. Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos and bestselling author, discusses modern branding with insightful clarity. He explains that brands are dynamic co-creations, urging businesses to foster deeper emotional connections with their audiences. Probst shares insights on the evolution of branding, emphasizing personal growth and social responsibility as consumer expectations shift. He also highlights the power of storytelling and diverse perspectives in crafting unique brand narratives, essential for thriving in today’s market.

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos, discusses the dynamic nature of brands and the power of brand equity, the role of DTC consumption, and the importance of balancing performance marketing with brand strategy. He also explores the loneliness of consumption and the power of meaningful brands.

Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, discusses market research, brand transformation, and finding unique inspiration outside of social media. He highlights the skills and empathies independent designers offer clients that larger agencies can't. The podcast also explores the importance of celebrating the creative process and using AI in market research.