The Futur with Chris Do

236 - Lean in to what makes you different — with Dr. Emmanuel Probst

Apr 12, 2023

Dr. Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos and bestselling author, discusses modern branding with insightful clarity. He explains that brands are dynamic co-creations, urging businesses to foster deeper emotional connections with their audiences. Probst shares insights on the evolution of branding, emphasizing personal growth and social responsibility as consumer expectations shift. He also highlights the power of storytelling and diverse perspectives in crafting unique brand narratives, essential for thriving in today’s market.

56:09

Creator website

Episode guests

Emmanuel Probst

Highlights

AI Chapters

Episode notes

How to Scale Your Brand Hacks

01:20

Understanding What People Really Look For: Purpose and Transformation

00:53

How to Be a Humble Academic

01:20

The Importance of Understanding Your Mission

01:20

Intro

2min

From France to London's Light: A Journey of Inspiration

3min

The Evolution of Branding: Insights from London to LA

16min

Crafting Connection: Storytelling in Brewing

9min

The Art of Storytelling in Branding

6min

Navigating Modern Branding Challenges

18min

Engagement and Banking Insights

2min

Dr. Emmanuel Probst is Global Lead of Brand Thought-Leadership at Ipsos, a leading market research agency in the world. He is also a WSJ bestselling author and adjunct professor at UCLA.

We invited Dr. Probst on the show to share his deep understanding of consumer psychology, discuss how branding has evolved throughout the 21st century, and what it means for businesses to connect with their audience.

In this episode, Emmanuel shares his thoughts about what a brand is and what a brand is not. Put simply: brands are not static. They are a dynamic co-creation that live in the hearts and minds of people. Whether you're a part of a small business or a large corporation, Dr. Probst's insights will give you a new perspective on how to connect with your audience and build brand desire that lasts.

This episode is sponsored by Factor - https://factormeals.com/futur50

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