236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
The Evolution of Branding: Insights from London to LA
This chapter explores the speaker's transition from London to Los Angeles, focusing on how West Coast culture influences branding and media. It highlights the shift in consumer expectations towards brands that foster personal growth and social responsibility, emphasizing the need for deeper emotional connections. The discussion challenges traditional branding misconceptions and stresses the importance of understanding audience perception in shaping a brand's identity.
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