236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
Crafting Connection: Storytelling in Brewing
This chapter delves into the significance of storytelling and community ties for craft breweries in a crowded market. Speakers highlight how personal narratives and local partnerships can foster emotional bonds with consumers, emphasizing authenticity and uniqueness over uniformity. The discussion also addresses the social implications of technology on consumer interactions, advocating for deeper human connections as essential in today's increasingly automated world.
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