AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
That's What I Call Marketing
S2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
Aug 24, 2023
Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos, discusses the dynamic nature of brands and the power of brand equity, the role of DTC consumption, and the importance of balancing performance marketing with brand strategy. He also explores the loneliness of consumption and the power of meaningful brands.
56:42
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Brands need to adapt dynamically to cultural shifts and co-construct their narrative with the audience.
- A balanced approach to performance marketing and brand strategy is crucial for establishing meaningful connections with customers and driving long-term loyalty.
Deep dives
The Power of Brand Transformation
The podcast episode features Dr. Emmanuel Probst, author of the book 'Assemblage: The Art and Science of Brand Transformation.' Dr. Probst emphasizes the evolving role of brands in making a positive impact on people and the world. Brands are no longer static; they need to adapt dynamically to cultural shifts and co-construct their narrative with the audience. The episode explores the importance of brand equity and how brands can differentiate themselves and establish loyalty. Dr. Probst also delves into the concept of small brands and their ability to offer authentic and relatable experiences. Finally, the discussion touches on the significance of direct-to-consumer brands, the need for a balanced approach to performance marketing and brand strategy, and the value of establishing meaningful connections with customers.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode