S2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
That's What I Call Marketing
The Importance of Balancing Performance Marketing with Brand Strategy
The chapter discusses the significance of finding a balance between performance marketing and brand strategy. It emphasizes that while performance marketing is important for immediate sales, it is not a long-term strategy for building a brand. Marketers are advised to consider the commercial value of their actions and the need for a sound brand strategy to establish a unique and loyal brand in the market.
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