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25min chapter
S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos
Better: The Brand Designer Podcast
The Importance of Market Research in Building a Successful Brand
This chapter discusses the definition and significance of market research in establishing a strong brand. It explores the various methods used in market research, such as social media listening and ethnographies, to gather qualitative and quantitative information. The chapter emphasizes that market research is a tool to inform decisions and mitigate risks, highlighting its importance for both large companies and independent freelancers.
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