11min chapter

Better: The Brand Designer Podcast cover image

S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos

Better: The Brand Designer Podcast

CHAPTER

The Importance of Celebrating the Creative Process

This chapter explores the process of creating brand designs and emphasizes the value of a designer's ability to assemble and translate ideas into a unique vision for clients. It also discusses shifting from product market fit to solution need fit and understanding audience pain points.

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