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S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos

Better: The Brand Designer Podcast

CHAPTER

AI in Market Research

The chapter discusses how independent brand studios can incorporate AI into market research processes to gain insights about their markets and clients' markets. It highlights the opportunities and limitations of AI in optimizing SEO and automating repetitive tasks, while emphasizing the unique selling points of independent designers in understanding emotions and culture.

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