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8min chapter
S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos
Better: The Brand Designer Podcast
AI in Market Research
The chapter discusses how independent brand studios can incorporate AI into market research processes to gain insights about their markets and clients' markets. It highlights the opportunities and limitations of AI in optimizing SEO and automating repetitive tasks, while emphasizing the unique selling points of independent designers in understanding emotions and culture.
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