91: How studying songwriting makes you a better copywriter with Carolyn Barclay

1

Introduction

00:00 • 2min

2

Seven Quickfire Questions, Caroline

01:42 • 1min

3

What Was Your First Job?

03:11 • 3min

4

How Many Suits Did You Sell in a Day?

06:19 • 2min

5

How Did You Get Into Marketing?

07:52 • 2min

6

House Hong Ritings

10:13 • 2min

7

Do You Still Write Songs?

11:46 • 2min

8

Writing Great Copy by Studying Song Writing

13:25 • 2min

9

Copywriting - The Key of an Idea

15:46 • 2min

10

Strategy First Copy Writer - Is That Really You?

18:11 • 2min

11

Do You Have a Branded Content Strategy?

20:03 • 2min

12

Are You a Freelancer?

22:15 • 3min

13

Advertising Agencies - Is That a Good Idea?

25:25 • 2min

14

I Love the Young and the Rubicom.

27:21 • 2min

15

I Don't Write This, I Wish I Had

28:53 • 2min

16

Copywriting

31:01 • 2min

17

Is There Any Contemporary Song Writer That Would Make a Good Copy?

33:27 • 2min

18

I'll Look Him or Them Ever They Are

35:43 • 2min

19

The Search for Sugar Man - I've Just Murded Your Surname

37:33 • 2min

20

Do You Find Writing Ozz English Challenging?

39:44 • 2min

21

Why Do You Think So Much Copy Is So Poor?

41:31 • 2min

22

What Advice Would You Give Your Younger Self?

43:50 • 3min

23

The Handmaid's Tale by David Sodaris

46:36 • 2min

24

How to Write Better Lyrics

48:18 • 2min

25

The Last Person I've Met in Advertising

50:15 • 4min