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91: How studying songwriting makes you a better copywriter with Carolyn Barclay

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Copywriting

It's because the money isn't there like it used to be. They do have really ridiculously skinny margins. And in a way, that's why we say, you know, it costs you double to take on the work of doing t yourself. Every bilable hour you'd put into have writing your own ads is an owr you uld been bulling out to a client. So that's one of our, one of our sails pitch points. But om, at the end of the day, i honestly think it's the they're too close to it, am. They really don't know what to say about themselves.

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