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91: How studying songwriting makes you a better copywriter with Carolyn Barclay

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Writing Great Copy by Studying Song Writing

There must be so many similarities, albeit perhaps one is more artistic than the other. You don't want to lose the message in a creative turn of phrase. Someone who's really good at it can definitely do both at the same time. Modern poetry and some song writing have this ability to use quite a fearless language. And that's something i talk about an awful lot in terms of writing.

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