Introduction

Called to action is the go to podcast for anyone trying to make sense of marketing, advertising and beyond. In an industry that is a mine field of utter bullocks, we aim to capture our heroes and allies from the front line to have a chin wag with. To day, i've caught caroline berkeley, a strategy first copy writer based in melbourne. Caroline is hell bent on helping brands sound like actual humans, instead of soulless robots sent from the future to bore us to death. She's also bossing it up as co found of kingswood and palmerston, a creative consultancy dedicated to solving marketing puzzles for b to b and making ads for ad