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91: How studying songwriting makes you a better copywriter with Carolyn Barclay

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Advertising Agencies - Is That a Good Idea?

We're not goting to try and be their agency of record, an we're just going to go in, solve one that that important, but not urgent, stone in issue marketing problem. Basically, theyg to take the credit of the whole thing. So we just pulled our creative resources and we tried a whole bunch of stuff am to try and work together. And then overtime, came up with this, this idea of having a beato bee thing. We realize that still fits with our mission, because agencies are, of course, a berto be businesses also.

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