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Quick takeaways
- Creating copy that resonates requires empathy, clear communication, and avoiding manipulative tactics.
- Effective copywriting involves understanding the perspective and context of the audience, relieving tension, and avoiding templates and formulas.
Deep dives
Resonance and its Importance in Creative Work
Resonance, the ability to deeply connect with an audience on an emotional level, is crucial for creators and marketers. While many focus on reach and revenue generation, resonance is what truly matters. Resonance occurs when people feel seen and their thoughts, emotions, and abilities are amplified, sparking action. Understanding the perspective of the audience and relieving tension are essential in creating effective copy. Writing copy that resonates requires empathy, clear communication, and avoiding manipulative tactics. The goal is to create copy that makes people feel heard and sparks the sudden urge to act.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode