In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right.  SHOW LINKSMargo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out VOICES IN THIS EPISODE:Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important. KEEP MAKING WHAT MATTERS:1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter2. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins

Margo Aaron challenges the notion that work and life are separate entities. She argues that everything we do contributes to who we are. Exploring the confusion around work-life balance and the importance of valuing all aspects of life. The significance of all aspects of life in shaping our overall experience.

Margo Aaron, entrepreneur and writer, discusses the journey from unbridled enthusiasm to caution in decision-making. She highlights the impact of academic pressure on mental health, the importance of trusting instincts, and finding enjoyment in business. Emphasizing flexibility and personal intuition, she encourages entrepreneurs to not be bound by conventional rules.

Margo Aaron, a writer and critic who challenges popular entrepreneurship frameworks, discusses the pitfalls of Simon Sinek's 'Start with Why' concept. She humorously compares the advice to a naive teenager's outlook on love, arguing it's often oversimplified. Instead, Margo advocates for focusing on what customers need and gaining practical experience first. She emphasizes that starting a business should prioritize a viable model over a neatly defined purpose, suggesting that true motivations will evolve as entrepreneurs engage with their market.

Marketing expert Margo Aaron discusses the importance of understanding human behavior in branding, highlighting the value of experimentation, learning from failures, and authentic engagement. She emphasizes the significance of paying attention to people, simplicity in marketing strategies, and the blend of creativity and analytics for success.