2min chapter

Unthinkable with Jay Acunzo cover image

MINI-Series: Copywriting with Margo Aaron

Unthinkable with Jay Acunzo

CHAPTER

The Courage It Takes to Confront a Major Depressive Episode

Margot Aaron was in charge of putting out flyers to attract people with a major depressive disorder to a study where they could receive free treatment. "I sensed, Jay, that something was off about the way in which we were trying to attract people," she says. Margot is a copywriter, a long-form writer, and an author.

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