Unthinkable with Jay Acunzo

Ann Handley, a bestselling author and a pioneer in content marketing, shares her insights on the art of storytelling. She emphasizes the power of noticing everyday moments to create meaningful content. Ann delves into her morning routine and idea capture system, showcasing how personal experiences fuel creativity. The discussion also highlights the importance of authenticity in storytelling, especially in an age of automation, urging marketers to focus on emotional connections rather than generic content.

🟢  Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps right here:https://episodes.fm/1736586770Every episode, an expert, entrepreneur, creator, or communicator dissects a single story or draft piece by piece. Hear how they found it, how they developed it, how it might improve, and how they're using it to build their business and leave their legacy.You'll walk away thinking more about the power of your words and less about the volume of your content.Find the show here: https://episodes.fm/1736586770ABOUT THIS EPISODE:Meet Andrew Davis. He is a powerhouse business speaker who’s given speeches in 35 different countries, at more than 50 events every year. He speaks to audiences ranging from marketers and entrepreneurs to plumbers and physicians — and there may not be a storyteller who is this craft-driven and obsessed with telling amazing stories in the worlds of business, marketing, and customer experience.Andrew hosts a popular video series called the Loyalty Loop on YouTube, and he’s had a long career crafting stories of all kinds, including jobs as a producer for NBC and a writer for the news legend Charles Kuralt.As an entrepreneur, Andrew has built and sold a marketing agency, produced docuseries for brand clients big and small, and authored multiple books about marketing and customer experience.In this episode, we dissect one of his signature stories. It's been with him for almost ten years, and he can customize it across audiences and projects to arrive at basically any insight he needs to teach. It’s a rare look at how a true master of the craft executes the tiny things that create a big impact both for his audience and his business.Jump into the conversation: (06:27) Meet Andrew (14:18) Andrew’s Story (22:38) Dissecting the Story (39:02) First, Last, FavoriteBonus Video:🎨 Watch a video animation of Andrew’s signature story:https://jayacunzo.com/blog/how-stories-happen-episode-1-andrew-davisResources:⚫ Follow Andrew: https://www.linkedin.com/in/drewdavishere/⚫ Explore his speaking: https://www.akadrewdavis.com/⚫ Watch the Loyalty Loop: https://www.youtube.com/playlist?list=PLeegDFQqmxjBUpr5FCHzlpsKVyeEmPuf3🔵 Follow Jay: https://www.linkedin.com/in/jayacunzo/🔵 Subscribe to Jay’s newsletter: https://jayacunzo.com/newsletter🔵 Learn about Jay’s coaching and consulting: https://jayacunzo.com/🟢 Created in partnership with Share Your Genius: https://shareyourgenius.com/🟢 Cover art designed by Blake Ink: https://www.blakeink.com/🟢 Video animation by La Hacienda: https://www.lahacienda.media/🟢 Find and support our sponsors: https://jayacunzo.com/sponsors

Explore the evolution of the Unthinkable podcast and the quest for quality content. Learn about breaking free from best practices to enhance creativity and innovation. Discover the importance of crafting impactful stories in business, focusing on substance over flashy techniques. Dive into the art of storytelling and connecting with audiences on a deeper level.

Exploring the power of creative streaks in achieving long-term goals, with insights from NaNoWriMo and Dear Data projects. Discussing the planning fallacy, data visualization, writing process strategies, and intentional time management for pursuing creative ambitions.

This podcast explores the struggle of content creators to find great stories and emphasizes the importance of building stories from ordinary experiences. It delves into the essence of storytelling and its transformative power. The chapter also discusses the art of storytelling and encourages listeners to transform ordinary experiences into extraordinary narratives.

This podcast explores the power of creating irreplaceable work and the impact of a documentary series called 'Onboarding Joey' by 360Learning. The podcast discusses the process of filming and producing the series and the importance of personal storytelling. It also delves into the concept of feeling seen and the role of tension in storytelling and content creation.

Learn the importance of being honest and authentic in content creation, reflecting on personal experiences preparing for a keynote speech, and creating impactful work by tapping into true thoughts and frustrations.

The podcast discusses the frustration of not matching one's vision in creative work, and highlights the importance of putting in the work to improve. They reflect on personal experiences, explore perfectionism and fear of failure, and emphasize creating a volume of work to close the gap. They also discuss the importance of practice, embracing the creative process, finding a creative outlet, and consistently improving artistic skills.

Have a wonderful holiday season and a beautiful start to your 2024! Back in the new year with more...UNTHINKABLE IS TAKING A BREAK -- BUT DON'T UNSUBSCRIBEWe're back with more soon. In the meantime...BECOME A STRONGER STORYTELLER:Subscribe to Jay Acunzo's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resonate deeper by communicating with greater power, everywhere you show up. Join free at  jayacunzo.com.Join the Creator Kitchen, a mastermind of smart experts learning to become more influential voices -- NOT by relying on any cheap tricks, but by mastering their craft and creating higher-impact content. Community, masterclasses, 1:1 and 1:few coaching from Jay Acunzo, and more. Learn about membership and see what's inside the Kitchen at creatorkitchen.com.Keep making what matters!

Jay Baer, bestselling author and Hall of Fame keynote speaker, shares the habits of effective storytellers: collecting stories in mundane moments and designing stories that arrive at an insight. They discuss crafting and refining stories for live presentations, childhood experiences, and incorporating different storytelling techniques. The podcast concludes with gratitude and future plans, encouraging listeners to subscribe to the newsletter.