Jay Baer, bestselling author and Hall of Fame keynote speaker, shares the habits of effective storytellers: collecting stories in mundane moments and designing stories that arrive at an insight. They discuss crafting and refining stories for live presentations, childhood experiences, and incorporating different storytelling techniques. The podcast concludes with gratitude and future plans, encouraging listeners to subscribe to the newsletter.
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insights INSIGHT
Two Habits Drive Storytelling
Effective storytellers consistently collect everyday stories and observations.
They imprint meaning by designing stories to convey insights, not just recount events.
volunteer_activism ADVICE
Prioritize Customer Speed Right
Businesses must prioritize customer speed as highly as customers do.
The right speed balances being neither too fast nor too slow to build trust.
volunteer_activism ADVICE
Start Stories Before Research
Start story development by collecting tales before conducting research.
Validate stories with research before writing books or speeches to ensure credibility.
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Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two habits most driving effective storytellers like Jay. And also Jay. Both Jays. (There are two Jays on this episode, is what I'm saying...)
Collecting stories regularly, in the seemingly mundane moments of life
Designing stories so they arrive at an insight
Jay Baer is the author of the book The Time To Win and six other business books. He's a globally touring keynote speaker, brand advisor, and marketing and customer experience thought leader. Jay is among the more process-driven storytellers in the world, and he takes us inside that approach in this episode in a refreshingly transparent way.
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