Unthinkable with Jay Acunzo cover image

Signature Stories: Jay Baer

Unthinkable with Jay Acunzo

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Incorporating Different Storytelling Techniques

The speakers discuss their influences from outside their industry and how they incorporate different storytelling techniques into their work, highlighting the importance of using metaphor, simile, and allegory in business storytelling. They also emphasize the value of having experience working with different types of companies and industries in finding universal principles.

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