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MINI-Series: Copywriting with Margo Aaron
Unthinkable with Jay Acunzo
The Importance of Empathy in Copywriting
It has to do with psychology of the reader. Most of us are cognitively lazy. So we can read ingredients, peanuts, but it's really important for us to get hit again because of the allergen warnings and risks. If our brain is not going to register something, you want to make sure there's a fail safe. It just adds one more layer of it hopes you as the purchaser make a decision.
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