Content, Briefly Microsoft: Heike Young on career growth and creative fulfillment
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Dec 16, 2024 
Heike Young, Head of Content & Integrated Marketing at Microsoft, previously honed her skills at Salesforce. She dives into the nuances of content strategy and the importance of creativity in marketing. Heike shares her journey of producing engaging short-form videos on LinkedIn while battling burnout. She discusses the dynamics of content creation in large enterprises versus startups, the need for authenticity in B2B content, and how a unified strategy can foster growth in the marketing landscape.
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LinkedIn Video Origins
- Heike Young started creating LinkedIn videos while on maternity leave, inspired by content creators and wanting to address content marketing challenges.
- This creative outlet combined professional interests with her personal content consumption, leading to videos on content strategy and careers.
Creative Fulfillment vs. Leadership
- Career progression in marketing often leads to less hands-on creative work due to increased delegation and leadership responsibilities.
- This shift can necessitate finding alternative creative outlets to maintain skills and fulfillment.
Embrace Creativity
- Engage in creative activities, whether professionally or through hobbies, to enhance thinking and clarity.
- The act of creating, like writing, strengthens understanding and sharpens communication skills.