Microsoft: Heike Young on career growth and creative fulfillment
Content, Briefly
Navigating Content Creation in Big Corporations
This chapter explores the challenges and dynamics of content creation within large organizations like Salesforce and Microsoft, emphasizing the diverse teams and their unique objectives. The speaker shares insights from their 11-year journey, highlighting the importance of a unified content strategy and adaptability in the rapidly changing B2B marketing landscape. They reflect on the growth opportunities available in larger companies while addressing the need for quality content and the impact of market changes on both large and small enterprises.
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