In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.
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Timestamps:
00:00 Intro
03:34 Who is Heike Young?
03:53 Heike’s background.
04:52 Why is Heike creating more content on LinkedIn?
08:55 How to be more creative.
11:23 Benefits of being creative.
12:59 What content looks like at Salesforce and Microsoft.
15:57 A review of 11 years in the Salesforce content team.
20:42 Differences in content between enterprises and smaller companies.
22:51 How important is prioritization?
29:23 What excites Heike about B2B content?
31:18 Learn more about Heike and Microsoft and get in touch.
32:39 Outro
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Useful Links:
Website: https://microsoft.com
Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung
Heike on Twitter: https://x.com/youngheike
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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