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2min chapter
Microsoft: Heike Young on career growth and creative fulfillment
Content, Briefly
Evolving B2B Content: Embracing Authenticity and Engagement
This chapter explores the shift towards authenticity and personality in B2B content, particularly on platforms like LinkedIn. It addresses the challenges of traditional leadership approaches and advocates for a more engaging style that includes humor and personal stories to connect with audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode