Heike Young, Head of Content & Integrated Marketing at Microsoft, previously honed her skills at Salesforce. She dives into the nuances of content strategy and the importance of creativity in marketing. Heike shares her journey of producing engaging short-form videos on LinkedIn while battling burnout. She discusses the dynamics of content creation in large enterprises versus startups, the need for authenticity in B2B content, and how a unified strategy can foster growth in the marketing landscape.