Heike Young
Head of Content & Integrated Marketing at Microsoft, previously spent 11 years at Salesforce, creating content on LinkedIn and offering insights into content strategy and marketing leadership.
Best podcasts with Heike Young
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15 snips
Dec 16, 2024 • 33min
Microsoft: Heike Young on career growth and creative fulfillment
Heike Young, Head of Content & Integrated Marketing at Microsoft, previously honed her skills at Salesforce. She dives into the nuances of content strategy and the importance of creativity in marketing. Heike shares her journey of producing engaging short-form videos on LinkedIn while battling burnout. She discusses the dynamics of content creation in large enterprises versus startups, the need for authenticity in B2B content, and how a unified strategy can foster growth in the marketing landscape.
10 snips
Jun 3, 2025 • 46min
Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content
Heike Young, Head of Content at Microsoft Advertising, shares her wealth of experience in enterprise content marketing. She emphasizes the importance of shifting perspectives over just metrics in measuring success. Heike discusses how her team prioritizes employee-led content, fostering creativity beyond traditional brand publishing. She also explains the collaborative nature of content, creative, and marketing ops at Microsoft, and how she built a scalable system with innovative tools to enhance engagement and influence.
