AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
B2B Marketing Mindset
SELLING BY HELPING – Don’t Be A Sales-hole
May 10, 2024
Organizational and leadership coach Kenny Lange discusses a better way to sell by building rapport, discovering challenges, aligning services, and starting with a 'No'. Emphasizing genuine sales approaches, transparency, and the value of helping others succeed.
55:29
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Building genuine rapport is essential in sales to establish strong relationships based on authenticity and empathy.
- Understanding the real challenges clients face guides the focus towards genuine problem-solving and value-oriented solutions.
Deep dives
Build Genuine Rapport
Building genuine rapport with potential clients is crucial in sales. By connecting on a human level and showing interest in their challenges, you can establish a strong foundation for a successful relationship. Authenticity and empathy play key roles in fostering meaningful connections before diving into business discussions.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode