
 B2B Marketing Mindset
 B2B Marketing Mindset SELLING BY HELPING – Don’t Be A Sales-hole
 May 10, 2024 
 Organizational and leadership coach Kenny Lange discusses a better way to sell by building rapport, discovering challenges, aligning services, and starting with a 'No'. Emphasizing genuine sales approaches, transparency, and the value of helping others succeed. 
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 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Introduction 
 00:00 • 2min 
 Genuine Sales Approaches 
 02:01 • 27min 
 Promotional Segment About Podcast Subscriptions and Cross-Platform Presence 
 29:22 • 2min 
 Shifting Focus to Qualification and Benefit-Oriented Sales in CRM and Coaching Services 
 31:44 • 6min 
 Value-driven Client Engagement 
 37:35 • 12min 
 The Noble Art of Sales: Helping Others Succeed 
 49:38 • 4min 
 Reflecting on Past Pressures and Missed Opportunities with Gratitude Towards a Mentor 
 53:50 • 2min 

