SELLING BY HELPING – Don’t Be A Sales-hole
B2B Marketing Mindset
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Value-driven Client Engagement
The chapter delves into the psychology of making services unavailable to increase desirability while emphasizing the importance of providing value at every interaction. It discusses a coaching framework centered on enrolling clients rather than traditional sales tactics, highlighting the value of aligning services with client needs. Emphasizing respect for the buyer's autonomy, the speakers advocate for building relationships for long-term success and promoting transparency in sales interactions.
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