Today we are talking about how to be in front of the right people at the right time. THE MAGIC MOMENT TIMING IS EVERYTHING OMNI-PRESENCE ALL THE TIME SALES CAN’T DO IT ALONE COST PER TOUCH The post Getting In Front Of Customers At The Right Time appeared first on The B2B Marketing Mindset.

One thing I’m hearing more than every is “marketing doesn’t work for us” – usually it’s more specific – email doesn’t work, social doesn’t work, advertising doesn’t work – nothing works for these companies. If marketing didn’t work, Apple, Coca-Cola, IBM, your competitors wouldn’t exist. If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear. • Nothing works – now what? • You are doing it wrong • Your expectations are misguided • Your assumptions are wrong • MarCom for B2B – How it works The post Marketing Doesn’t Work appeared first on The B2B Marketing Mindset.

The marketing industry is in a state of over saturation and fragmentation. That means it’s ripe for consolidation as larger agencies buy smaller agencies. And it’s a buyers market. My guest today is Tom Shipley – he’s building a mega agency through acquisition. We’ll be talking about the state of the market and why now is the time to sell your firm – or not. For many agencies being acquired isn’t the end – it’s a new beginning. • Why now? • Brand Acquisition Criteria • What is the 2Y3X program? • What do you look for in a potential Acquisition? • What motivates buyers? The post Is Marketing In Decline? appeared first on The B2B Marketing Mindset.

The post Spending Money On Marketing But Not Getting a Return? Let’s Fix It. appeared first on The B2B Marketing Mindset.

Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time. However, it’s no less relevant. It’s called the Market Life Cycle – although we will show you how to expand how it’s used – extending to mapping products, services, industries, your company and more. We will connect it to specific strategies depending on where you are in the cycle. Plus you can download a free workbook at the link in the comments. • What is the Lifecycle concept?• Stages of the Lifecycle• It is not just about Products or Services • Companies go through the Lifecycle too.• Marketing tactics for each Stage of the Lifecycle • Common Pitfalls and How to Avoid them The post Lost Marketing Hack appeared first on The B2B Marketing Mindset.

Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why? Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is to be a trusted advisor. Will be covering the entry intricacies of each type of relationship, and how to transform your business relationships from low value to high value. • Are you a vendor? • Are you a solution provider? • Are you a trusted advisor? • Why is it a curve? • How can you move up the curve? The post Vendor or Trusted Advisor – What Are You? appeared first on The B2B Marketing Mindset.

Back in 2003 I had to shutter a seven figure marketing firm. I could have sold it but: a) I was ignorant and thought that service businesses were hard to sell b) personal tragedy had struck and I had to focus all of my energy on my family Advisors all said “Your assets go down the elevator every night – there isn’t anything to sell.” They were wrong. We had extensive operating manuals, contracts with F100 clients, a great team and a track record of cash flow. Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions. • Current climate for Agency M&A • What creates value • How to build for a sale • Multiples for agencies • How to choose an M&A Partner The post What’s My Agency Worth? appeared first on The B2B Marketing Mindset.

My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t. We helped him make it happen on one of his companies and he’s a true master of growth, marketing, branding and how to leverage marketing and marketing agencies. Bill Gates is not a serial entrepreneur. He had success once. (Malcom Gladwell calls him a “one-er”) – Jalem Getz has done it three times. Hang with us for the next half hour for some beefy advice and lessons learned from a true master of growth. • Advice for Startups• Role of marketing• In-house vs. external agencies• Surprise lessons• Advice for agencies and marketers The post MULTI-MILLION $$ ADVICE appeared first on The B2B Marketing Mindset.

If you can only do one thing to improve marketing – this is that one thing. This common sense tactic seems to be lost over time but it really makes the difference between failure and success when it comes to both sales and marketing. Simply put, you need to talk to your customers. But if you don’t do it right, it will be a waste of time. Or worse, you’ll get data that leads to making the wrong decisions. In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth. OLD SCHOOL HACK REVEALED STRAIGHT FROM THE HORSES MOUTH KEYS TO SUCCESS INFORMATION ≠ INTELLIGENCE TYPES OF CUSTOMER RESEARCH The post An Old School Marketing Hack appeared first on The B2B Marketing Mindset.

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction. This isn’t an episode where we brag about how we got rich in the marketing business, how we travel around in private jets and own three mansions. We aren’t going to try to sell you a course to “get rich quick”. We are going to tell you the truth – good, bad and ugly. How we built our businesses The power of peers and mentors T he need for community The old way The new way The post How We Built Our Agencies appeared first on The B2B Marketing Mindset.