B2B Marketing Mindset

[powerpress Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn. Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com The post The Profit Code Unlocked: What’s Holding You Back? appeared first on The B2B Marketing Mindset.

In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh. What exactly is a Sales Playbook? Are they unique to each company? What are the key components of a sales playbook? Who should “own” the playbook within the organization? How can sales leaders ensure their team follows and benefits from the playbook? Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com The post Mastering Sales Playbooks – Strategy, process, and profit appeared first on The B2B Marketing Mindset.

If you sell expertise—whether through consulting, coaching, training, or professional services—you’re not just selling knowledge. You’re selling trust, credibility, and perceived value. And nothing amplifies those faster than influence. Influence is what turns you into the go-to authority for your niche. Knowing how to create and use it is why some experts command premium fees while others struggle to stand out. It’s what makes potential clients seek you out instead of the other way around. In this episode I talk to Patrick Prothe about influence – how to create it and wield it for coaches, consultants, marketers, trainers, speakers – anyone who sells their expertise. The post Selling Expertise: How To Leverage Influence appeared first on The B2B Marketing Mindset.

If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche. You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint. “But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!” This week I have master marketer Claudia Ring to tackle this important but narrow topic. The post To Niche Or Not To Niche appeared first on The B2B Marketing Mindset.

Today we’ll be talking about the biggest mistakes made by people who sell expertise. So coaches, consultants, professional witnesses and experts hang with us for a few minutes to see if you are making mistakes that are costing you money. Featuring Louie Bernstein a top LinkedIn Voice and 40 year veteran fractional sales manager, we’ll be talking about hidden mistakes everyone (including us) make that cost us deals and leave us wondering “what went wrong”. The post The Biggest Sales Mistakes Made By Consultants, Coaches, and SMBs appeared first on The B2B Marketing Mindset.

Today we are talking about how to be in front of the right people at the right time. THE MAGIC MOMENT TIMING IS EVERYTHING OMNI-PRESENCE ALL THE TIME SALES CAN’T DO IT ALONE COST PER TOUCH The post Getting In Front Of Customers At The Right Time appeared first on The B2B Marketing Mindset.

One thing I’m hearing more than every is “marketing doesn’t work for us” – usually it’s more specific – email doesn’t work, social doesn’t work, advertising doesn’t work – nothing works for these companies. If marketing didn’t work, Apple, Coca-Cola, IBM, your competitors wouldn’t exist. If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear. • Nothing works – now what? • You are doing it wrong • Your expectations are misguided • Your assumptions are wrong • MarCom for B2B – How it works The post Marketing Doesn’t Work appeared first on The B2B Marketing Mindset.

The marketing industry is in a state of over saturation and fragmentation. That means it’s ripe for consolidation as larger agencies buy smaller agencies. And it’s a buyers market. My guest today is Tom Shipley – he’s building a mega agency through acquisition. We’ll be talking about the state of the market and why now is the time to sell your firm – or not. For many agencies being acquired isn’t the end – it’s a new beginning. • Why now? • Brand Acquisition Criteria • What is the 2Y3X program? • What do you look for in a potential Acquisition? • What motivates buyers? The post Is Marketing In Decline? appeared first on The B2B Marketing Mindset.

The post Spending Money On Marketing But Not Getting a Return? Let’s Fix It. appeared first on The B2B Marketing Mindset.

Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time. However, it’s no less relevant. It’s called the Market Life Cycle – although we will show you how to expand how it’s used – extending to mapping products, services, industries, your company and more. We will connect it to specific strategies depending on where you are in the cycle. Plus you can download a free workbook at the link in the comments. • What is the Lifecycle concept?• Stages of the Lifecycle• It is not just about Products or Services • Companies go through the Lifecycle too.• Marketing tactics for each Stage of the Lifecycle • Common Pitfalls and How to Avoid them The post Lost Marketing Hack appeared first on The B2B Marketing Mindset.