

B2B Marketing Mindset
Pete Monfre
Marketing Demystified
Episodes
Mentioned books

Jul 17, 2025 • 45min
Forget “Vibing,” Traction is Where It’s At
We’ve all heard the buzz about “vibe” marketing, vibe coding and vibe – everything and let’s be serious. If it has “vibe” in the name it means “Zero skill and a subscription to ChatGPT.”
But if you’re running a real business – especially one engaged in the sale of services you don’t need more vibes. You need clarity, execution and accountability or you’ll vibe yourself right into the poor house.
This podcast is brought to you by the High Value Advisor, an 8 week, live cohort to reposition you and your work as the “go-to” expert in your field. www.claritymarketingsupport.com/hva
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Jul 11, 2025 • 37min
Forgotten Marketing Hack
There’s a foundational marketing tactic that used to be standard practice until it quietly disappeared from most playbooks.
Now, as budgets tighten and noise increases, the smartest marketers are bringing it back.
In this episode of The B2B Marketing Mindset, I’m joined by Krystal Rudyk to explore what today’s marketers are missing—and why rediscovering this “forgotten hack” could be the key to making your next campaign actually work.
If you’ve ever felt like you’re guessing too much or wasting too much, don’t miss this one.
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com
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Jun 19, 2025 • 44min
Forget AI, Communities Are The New Internet
With all the overwhelming noise, hype, and questionable search results, more people are turning to communities (both online and off) as their trusted source for buying everything from consulting to water heaters. AI can search the web but there is wisdom in the crowd.
My guest today is Candice Grobler – community building expert. We’re discussing the invisible iceberg brewing in the path of AI Titanic – are online communities taking over the marketing landscape?
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com
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Jun 13, 2025 • 34min
Do THIS Before Using AI
My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.
Watch as we test ChatGPT with the dumbest company ideas imaginable.
Blake Thomas is a long time, expert marketer Fractional CMO, Strategic Advisor and president of Bolivia – who has strong opinions and isn’t afraid to speak his mind. He is also a punk rock aficionado and knows all the words to every GG Allen song.
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com
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Jun 10, 2025 • 53min
WTF IS UP WITH MARKETING?
Today we have a guest who is asking the eternal question marketers face every day: W.T.F.
This week I sat down with Tim Kilroy, a straight-talking expert who’s helped hundreds of marketing firms and agencies grow by thinking differently about how they sell, who they serve, and what they stand for.
We got into:
The broken state of client acquisition
Why trust is so low in the marketing world
What he thinks of the new class of gurus
What it means to sell expertise
And more
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com
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May 29, 2025 • 29min
Is Thought Leadership Dead In the Era of AI “Experts”?
Today I’m talking about thought leadership – what it is and if it still matters in the age of AI.
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com
The post Is Thought Leadership Dead In the Era of AI “Experts”? appeared first on The B2B Marketing Mindset.

May 22, 2025 • 41min
FIRING A THIEF FIXED OUR OPS
In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know).
Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing.
Of course we fired her.
That’s when the shit really hit the fan.
A true story with guest Brett Linkenhohl
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com
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May 15, 2025 • 47min
Is A.I. In Sales The Work Of The Devil?
Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he?
Podcast is brought to you by The Agency Founders Network- a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com
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Mar 27, 2025 • 40min
The Profit Code Unlocked: What’s Holding You Back?
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Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com
The post The Profit Code Unlocked: What’s Holding You Back? appeared first on The B2B Marketing Mindset.

Mar 14, 2025 • 42min
Mastering Sales Playbooks – Strategy, process, and profit
In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.
What exactly is a Sales Playbook?
Are they unique to each company?
What are the key components of a sales playbook?
Who should “own” the playbook within the organization?
How can sales leaders ensure their team follows and benefits from the playbook?
Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes.
Join now for free – no credit card required – AgencyFoundersNetwork.com
The post Mastering Sales Playbooks – Strategy, process, and profit appeared first on The B2B Marketing Mindset.