This week we are hanging out with Kenny Lange, an organizational and leadership coach, to talk about sales. Specifically, how to avoid the trap of traditional selling where you cajole, plead, bully, convince, push and stalk prospects.

Kenny says there is a better way and we agree. Tune in to find out a better way to sell – better for the prospect and better for your soul.

1. Build genuine rapport

2. Discover real challenge

3. Determine services alignment

4. Ask if they’d like help

5. Start with “No”

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