Negotiate Anything
Andy Luttrell: How to Change Minds Through Negotiation
Feb 8, 2025
In this engaging discussion, Andy Luttrell, a psychological scientist and host of the Opinion Science podcast, dives into the art of changing minds. He reveals how to navigate strong emotions and deeply held beliefs effectively. Andy emphasizes the importance of aligning persuasive messages with the audience’s moral values to drive impactful change. Listeners gain insights into the complexity of persuasion, especially around tough topics like politics and justice, and learn strategies for fostering productive dialogue even with the most entrenched opinions.
37:15
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Quick takeaways
- Effective persuasion requires aligning messages with the audience's core moral values to sway deeply held beliefs.
- Understanding the distinction between emotional intensity and the strength of attitudes is crucial for influencing behavioral change in negotiations.
Deep dives
Understanding Strong Beliefs and Attitudes
Strong beliefs or attitudes are defined by their durability and influence over an individual's actions. A strong attitude tends to resist change over time and significantly shapes how a person perceives the world and acts within it. For instance, support for a politician is likely to prompt consistent voting behavior if that support is strongly held. Thus, recognizing the characteristics of strong attitudes can aid in understanding how deeply personal values affect decision-making and behavior.
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