Andy Luttrell: How to Change Minds Through Negotiation
Negotiate Anything
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Persuasive Challenges in Moral Beliefs
This chapter explores the complexities of changing deeply ingrained moral beliefs, particularly in the realms of politics, religion, and justice. It emphasizes the necessity of aligning persuasive strategies with the audience's core values to foster productive dialogue, highlighting the importance of understanding differing moral dialects. Additionally, the chapter discusses the interplay between policy changes and shifts in societal attitudes, illustrating how action can precede belief and drive transformation in public perception.
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