Andy Luttrell: How to Change Minds Through Negotiation
Negotiate Anything
00:00
Unpacking Strong Opinions
This chapter explores the psychological definitions and characteristics of deeply held beliefs, focusing on how strong attitudes influence perceptions and behaviors. It examines the interplay of emotionality, certainty, and ambivalence in forming these opinions, using relatable examples and research findings to illustrate their complex nature.
Transcript
Play full episode
