In this conversation with EdUp Provost host Dr. Gregor Thuswaldner, Dr. Bob Sutton discusses his latest book, The Friction Project, co-authored with Huggy Rao. The book explores the concept of friction in organizations and how leaders can differentiate between good and bad friction. Sutton shares insights from his experiences at Stanford University and emphasizes the importance of leadership in reducing unnecessary friction in the higher education context to enhance productivity. He provides practical strategies for academic leaders to identify and address friction points within their institutions, advocating for a combination of top-down and bottom-up approaches to create a more efficient and supportive environment for faculty and students. Sutton discusses the complexities and challenges of administrative processes in higher education. He emphasizes the importance of collaboration, user-centered design, and the need to simplify bureaucratic structures. The discussion also highlights the concept of 'good friction' in fostering creativity and innovation, as well as the necessity of slowing down to make thoughtful decisions. The conversation concludes with a recommendation for academic leaders to embrace actionable strategies for improvement. Takeaways • Good friction can lead to better outcomes, while bad friction hinders productivity. • Leadership plays a crucial role in identifying and addressing friction points. • Sutton highlights the need for academic leaders to simplify processes. • Practical strategies include evaluating staff on their ability to ease burdens. • The subtraction game can help identify unnecessary processes.