The Tim Ferriss Show

#355: Greg McKeown — How to Master Essentialism

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Jan 9, 2019
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ANECDOTE

Missed Birth

  • Greg McKeown missed part of his daughter's birth due to a client meeting.
  • This made him realize that if you don't prioritize your life, someone else will.
INSIGHT

Success Paradox

  • Success often leads to too many options, causing people to feel stretched thin.
  • This is the success paradox: success breeds options, leading to the undisciplined pursuit of more.
ANECDOTE

Storm Troopers

  • People often overvalue items they own, making it harder to discard them.
  • McKeown calls these items "storm troopers," things we pursue out of obligation, not genuine desire.
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