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#355: Greg McKeown — How to Master Essentialism

The Tim Ferriss Show

CHAPTER

The Endowment Effect

The endowment effect is a phenomenon where people have more options than they can execute on in their totality. In the closet of our lives, it is equally true that we just have so much stuff. It's not valuable to us, but we are overvaluing it and therefore keeping it doesn't make any sense at all. And sod is something, somehow, in the act of giving it away, it's harder to give it away than it was before we to gave it away.

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