Idea to Startup

How to Motivate Customers (and People) feat. Airstreams

Oct 13, 2021

17:02

Creator website

Highlights

AI Chapters

Episode notes

The Eight Drives for a Digital Nomad

02:21

The Power of Drives

02:19

The Virtual Farmer's Game

01:34

Introduction

2min

The Virtual Farmer's Game

2min

Child With a Framework - Octalysis

3min

The Power of Drives

2min

The Octalysis Framework - Airstream Supply

3min

The Eight Drives for a Digital Nomad

2min

How to Build a Digital Nomad Brand

2min

The Tacklebox Method to Build a Successful Business

1min

We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business.