How to Motivate Customers (and People) feat. Airstreams
Idea to Startup
00:00
Child With a Framework - Octalysis
The why is always more important than the what or the how. If your customer doesn't think they'll feel a certain way while using your product, they won't use it. Child identifies eight of what he calls core drives of action. The point from the book that resonated the most with me was that without one or a combination of these core drives, nobody's going to take any action.
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