
How to Motivate Customers (and People) feat. Airstreams
Idea to Startup
00:00
The Power of Drives
Ownership and possession, social influence and loss and avoidance led people right back to wasting their time on the apps. Facebook and Instagram know they make you feel like shit and they know that that will make you come back. This stuff is powerful and we need to harness it, ideally for good,. It's likely that your customers will get over an initial friction point because of one drive, then stay engaged because of another.
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