The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. THIS REP'S SECRETS TO CLOSING DEALS WITHOUT THE NO DECISION
Oct 11, 2022
Taylor Booth, Senior VP of Sales at iHeart Media, shares his extensive media sales journey. He discusses the importance of understanding client needs and adapting to market shifts with data-driven strategies. Booth emphasizes the significance of making direct requests in sales, building trust, and addressing objections. He underscores the value of relationship-building over cold calling in B2B, sharing insights on navigating the complexities of the advertising landscape and the challenges of proving marketing effectiveness.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Navigating Media Sales: A Transformative Journey
03:55 • 13min
Competitive Edge: From Family to Sales
16:58 • 16min
Mastering the Decisive Ask
33:13 • 3min
Navigating the Advertising Landscape: Strategies and Connections
36:40 • 2min
Navigating the Complexities of Media Sales
38:39 • 5min
The Power and Pain of Cold Outbound Sales
43:35 • 5min