Taylor Booth

Senior Vice President of Sales for iHeart Media in Ohio and West Virginia. Has been in media sales his entire professional career.

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Oct 11, 2022 • 48min

THIS REP'S SECRETS TO CLOSING DEALS WITHOUT THE NO DECISION

Taylor Booth, Senior VP of Sales at iHeart Media, shares his extensive media sales journey. He discusses the importance of understanding client needs and adapting to market shifts with data-driven strategies. Booth emphasizes the significance of making direct requests in sales, building trust, and addressing objections. He underscores the value of relationship-building over cold calling in B2B, sharing insights on navigating the complexities of the advertising landscape and the challenges of proving marketing effectiveness.

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